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Sarah Rutson served as the unofficial face of Net-a-Porter since the online retailer in December 2014 as vice president of global purchasing. And in those two years, the Net-a-Porter has grown significantly. It merged with Yoox create a bona fide e-commerce giant – Yoox Net-a-Porter Group – which is now set to begin in the Middle East; it expanded to bring its contemporary sale in new brands and customers; bought up in the “vetements effect” and helped streetwear thrives on a luxury level.

But Rutson, who founder Natalie Massenet hired herself, is now leaving the company, reports WWD; Her departure may be announced as early as Friday. A spokesman for Net-a-Porter did not immediately respond to our request for confirmation.


Rutson joined Net-a-Porter of Hong Kong-based retailer Lane Crawford, where she served as its fashion director has served for 21 years. And though he would have been a recognizable figure on the street style scene as Lane Crawford, it was at Net-a-Porter that she had a game with a highly-result  Instagram adapt presence. Meanwhile, her business success ranged from the launch of a number of exclusive collaboration – his May 2016 capsule with Gucci come immediately to mind – to invest in a new label as vetements and off-white.

Net-a-Porter provided Enterfuntech with the following statement:

We would like to thank Sarah for the passion and dedication she has shown to Net-a-Porter. During her term, our product selection remained an important differentiator, providing our customers worldwide with the best compiled edit of most food stalls and collections the season. She leaves a very talented purchase team will continue to deliver exciting growth for the business.